Product coverage
Car Rental; Demand Factors; Health & Wellness Tourism; Tourism Flows Domestic; Tourism Flows Inbound; Tourism Flows Outbound; Tourism Receipts And Expenditure; Tourist Attractions; Transportation; Travel Accommodation; Travel Retail
Executive summary
Turkish tourism records growth despite the global recession
Travel and tourism is one of the most dynamic industries in Turkey. Despite the economic crisis, this industry continued to grow in Turkey in 2009, although at a slower rate compared with the average for the review period as a whole. As a result of a number of factors, including the high proportion of the younger population increasingly taking professional jobs in urban areas, Turkey was less affected by the economic crisis than most other Western European countries, which favoured domestic tourism. Also, in terms of inbound tourism, the depreciation of the Turkish Lira (YTL) against the US Dollar, as well as generally competitive prices, made Turkey a favourable destination for foreign tourists.
Global economic crisis leads to cheaper prices for travel accommodation
The global economic crisis meant that income levels dropped globally, which meant that travellers preferred cheaper holiday options, which offered good value for money. Price-sensitivity was one of the key trends in the market. Prices of Turkish travel accommodation declined, starting from an already low base, in order to maintain incoming tourist numbers. Thanks to its natural beauty, rich history and cheap prices, Turkey remained a very popular destination for inbound tourists in 2009.
Land transportation is favoured in 2009
The transportation type which recorded the highest growth in 2009 was land transportation, as decreasing disposable incomes and budgets for tourism favoured this less expensive mode of transport. In particular, coach companies offered attractive options such as speedy routes, internet access whilst travelling by coach, comfortable seats and high class service in order to be competitive with air transportation. They also increased the number of destinations. Moreover, land transportation was preferred by more tourists coming from neighbouring countries, such as Greece, Bulgaria, Iran, Iraq, Syria, Georgia and Armenia.
Government policies affect tourism flows
Government policies played an important role in both negative and positive terms for Turkish tourism in 2009. The Turkish Prime Minister’s angry gesture to the Israeli leader during the Davos Summit of world leaders in 2009 caused a sudden decrease in tourist flows between Israel and Turkey. On the other hand, the close ties of the Turkish ruling AKP government with Arab countries increased the number of Arab tourists coming to Turkey at the end of the review period.
Tourism expands to the whole of Anatolia
Prior to the review period, incoming tourism was largely concentrated on the southern region of the country and Istanbul. However, towards the end of the review period, in order to fuel growth in tourism, tour operators started offering tours to different regions of the country which are also rich in historic monuments and natural beauty, such as central Turkey and the Black Sea. Following the new tourism law of 2008, new grants and subsidies were offered to companies which wanted to invest in less popular tourist destinations, which created new destinations for sports tourism, culture tourism, archaeology and health and wellness tourism.
Table of contents
TRAVEL AND TOURISM IN TURKEY : MARKET INSIGHT
EXECUTIVE SUMMARY
Turkish tourism records growth despite the global recession
Global economic crisis leads to cheaper prices for travel accommodation
Land transportation is favoured in 2009
Government policies affect tourism flows
Tourism expands to the whole of Anatolia
KEY TRENDS AND DEVELOPMENTS
Impact of the global recession
H1N1 flu pandemic
Legislative environment
Legislative environment – law to encourage tourism
Potential for health and wellness tourism increases
Low Cost Holidays
The impact of technology on tourism
Rising Religious Tourism
DEMAND FACTORS
Leave entitlement
CONSUMER DEMOGRAPHICS
Holiday takers
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2009
Table 2 Holiday Demographic Trends 2004-2009
Table 3 Holiday Takers by Sex 2004-2009
Table 4 Holiday Takers by Age 2004-2009
Table 5 Length of Domestic Trips: 2004-2009
Table 6 Length of Outbound Departures: 2004-2009
Table 7 Seasonality of Trips 2005-2009
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2004-2009
DEFINITIONS
Tourism Parameters
Travel Accommodation
Hotel Price Platforms
Transportation
Car rental
Travel Retail
Travel Retail Online Sales
Tourist Attractions
Health and Wellness
Internet Sales
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TURKEY
DEDEMAN HOTELS & RESORT AS - TRAVEL AND TOURISM - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Dedeman Hotels & Resort AS: Key Facts
Summary 3 Dedeman Hotels & Resort AS: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Dedeman Hotels & Resort AS: Competitive Position 2009
DERINDERE TURIZM OTOMOTIV SAN TIC AS - TRAVEL AND TOURISM - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Derindere Turizm Otomotiv San Tic AS: Key Facts
Summary 6 Derindere Turizm Otomotiv San Tic AS: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Derindere Turizm Otomotiv San Tic AS: Competitive Position 2009
DIVAN OTEL ISLETMELERI AS - TRAVEL AND TOURISM - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Divan Otel Isletmeleri AS: Key Facts
Summary 9 Divan Otel Isletmeleri AS: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Divan Otel Isletmeleri AS: Competitive Position 2009
PEGASUS HAVA TASIMACILIGI AS - TRAVEL AND TOURISM - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Pegasus Hava Tasimaciligi AS: Key Facts
Summary 12 Pegasus Hava Tasimaciligi AS: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Pegasus Hava Tasimaciligi AS: Competitive Position 2009
CAR RENTAL IN TURKEY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 9 Car Rental Sales by Sector and Location: Value 2004-2009
Table 10 Structure of Car Rental Market: 2004-2009
Table 11 Average Car Rental Duration by Sector 2004-2009
Table 12 Average Car Rental Duration: % Breakdown 2004-2009
Table 13 Time of Booking: % Breakdown 2005-2009
Table 14 Car Rental Sales: Internet Transaction Value 2004-2009
Table 15 Car Rental Market Shares 2005-2009
Table 16 Car Rental National Brand Owners by Key Performance Indicators 2009
Table 17 Forecast Car Rental Sales by Sector and Location: Value 2009-2014
Table 18 Forecast Car Rental Sales by Sector: Internet Transaction Value 2009-2014
HEALTH & WELLNESS TOURISM IN TURKEY
HEADLINES
TRENDS
PROSPECTS
CATEGORY DATA
Table 19 Number of Hotel/Resort Spas: Units 2004-2009
Table 20 Health & Wellness Tourism Sales by Type: Value 2004-2009
Table 21 Spa Consumer Markets: Domestic Tourism 2005-2009
Table 22 Spa Consumer Markets: Arrivals 2005-2009
Table 23 Forecast Health & Wellness Tourism Sales by Type: Value 2009-2014
TOURISM FLOWS DOMESTIC IN TURKEY
HEADLINES
TRENDS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
CATEGORY DATA
Table 24 Domestic Trips by Destination: 2004-2009
Table 25 Domestic Trips by Purpose of Visit and by Method of Transport: 2004-2009
Table 26 Domestic Tourist Expenditure: Value: 2004-2009
Table 27 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2009
Table 28 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2009-2014
Table 29 Forecast Domestic Tourist Expenditure: Value: 2009-2014
TOURISM FLOWS INBOUND IN TURKEY
HEADLINES
TRENDS
COUNTRY OF ORIGIN
LEISURE
BUSINESS
MODE OF TRANSPORT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
CATEGORY DATA
Table 30 Tourism Receipts and Expenditure by Business vs Leisure Split 2008/2009
Table 31 Arrivals by City 2007-2009
Table 32 Arrivals by Country of Origin: 2004-2009
Table 33 Leisure Arrivals by Type 2005-2009
Table 34 Business Arrivals: MICE Penetration 2005-2009
Table 35 Arrivals by Method of Transport: 2004-2009
Table 36 Arrivals by Purpose of Visit: 2004-2009
Table 37 Incoming Tourist Receipts by Country: Value 2004-2009
Table 38 Tourism Expenditure by Sector: Value 2004-2009
Table 39 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2009
Table 40 Forecast Arrivals by Country of Origin: 2009-2014
Table 41 Forecast Arrivals by Method of Transport: 2009-2014
Table 42 Forecast Arrivals by Purpose of Visit: 2009-2014
Table 43 Forecast Incoming Tourist Receipts by Country: Value 2009-2014
TOURISM FLOWS OUTBOUND IN TURKEY
HEADLINES
TRENDS
DESTINATIONS
LEISURE
BUSINESS
MODE OF TRANSPORT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
CATEGORY DATA
Table 44 Departures by Destination: 2004-2009
Table 45 Leisure Departures by Type 2005-2009
Table 46 Business Departures: MICE Penetration % Breakdown 2005-2009
Table 47 Departures by Method of Transport: 2004-2009
Table 48 Departures by Purpose of Visit: 2004-2009
Table 49 Outgoing Tourist Expenditure by Country: Value 2004-2009
Table 50 Outgoing Tourist Expenditure by Sector: Value 2004-2009
Table 51 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2009
Table 52 Forecast Departures by Destination: 2009-2014
Table 53 Forecast Departures by Method of Transport: 2009-2014
Table 54 Forecast Departures by Purpose of Visit: 2009-2014
Table 55 Forecast Outgoing Tourist Expenditure by Country: Value 2009-2014
TOURIST ATTRACTIONS IN TURKEY
HEADLINES
TRENDS
PROSPECTS
CATEOGYR DATA
Table 56 Tourist Attractions Sales by Sector: Value 2004-2009
Table 57 Tourist Attractions Visitors by Sector: 2004-2009
Table 58 Tourist Attractions Sales: Internet Transaction Value 2004-2009
Table 59 Leading Tourist Attractions by Visitors 2004-2009
Table 60 Forecast Tourist Attractions Sales by Sector: Value 2009-2014
Table 61 Forecast Tourist Attractions Visitors by Sector: 2009-2014
Table 62 Forecast Tourist Attractions Sales: Internet Transaction Value 2009-2014
TRANSPORTATION IN TURKEY
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 63 Transportation Sales by Sector: Value 2004-2009
Table 64 Airline Capacity: 2004-2009
Table 65 Airline Utilisation: 2004-2009
Table 66 Airline Passengers Carried by Distance: 2004-2009
Table 67 Transportation Sales: Internet Transaction Value 2004-2009
Table 68 Airline Market Shares 2005-2009
Table 69 Airlines National Brand Owners by Key Performance Indicators 2009
Table 70 Forecast Transportation Sales by Sector: Value 2009-2014
Table 71 Forecast Transportation Sales: Internet Transaction Value 2009-2014
TRAVEL ACCOMMODATION IN TURKEY
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 72 Hotel Value Sales and Outlets by Price Platform 2008/2009
Table 73 Travel Accommodation Sales by Sector: Value 2004-2009
Table 74 Travel Accommodation Outlets by Sector: Units 2004-2009
Table 75 Travel Accommodation by Broad Sector: Number of Rooms 2004-2009
Table 76 Regional Hotel Parameters 2009
Table 77 Travel Accommodation Sales: Internet Transaction Value 2004-2009
Table 78 Hotel National Brand Owners by Market Share 2004-2009
Table 79 Hotels National Brand Owners by Key Performance Indicators 2009
Table 80 Forecast Travel Accommodation Sales by Sector: Value 2009-2014
Table 81 Forecast Travel Accommodation Outlets by Sector: Units 2009-2014
Table 82 Forecast Travel Accommodation Sales: Internet Transaction Value 2009-2014
TRAVEL RETAIL IN TURKEY
HEADLINES
TRENDS
ONLINE TRAVEL
COMPETITIVE LANDSCAPE
NICHE GROWTH SECTORS
PROSPECTS
CATEGORY DATA
Table 83 Travel Retail Outlets by Sector: Units 2004-2009
Table 84 Travel Retail Products Sales: Value 2004-2009
Table 85 Travel Retail Sales by Destination: % Value Breakdown 2004-2009
Table 86 Travel Retail Online Sales by Sector: Internet Transaction Value 2004-2009
Table 87 Travel Retail Products Market Shares 2005-2009
Table 88 Travel Retail Products National Brand Owners by Key Performance Indicators 2009
Table 89 Forecast Travel Retail Outlets by Sector: Units 2009-2014
Table 90 Forecast Travel Retail Products Sales: Value 2009-2014
Table 91 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2009-2014
DEDEMAN HOTEL
WOW WORLD PALACE
ROYAL WINGS
WOW KIRISH RESORT
TITANIC
LIMAK LIMRA
FAME KEMER
LARES PARK
KREMLIN PALACE ANTALYA
LIMAK ATLANTIS HOTEL RESORT
SUNGATE PORT ROYAL
SHERATON VOYAGER
VENEZIA HOTEL ANTALYA
TOPKAPI PALACE
Fame Residence Lara
PORTO BELLO HOTEL ANTALYA
MIRACLE
LIMAK LARA RESORT
BODRUM RESORT HOTEL
HOTEL BAIA BODRUM
IBEROTEL BODRUM PRINCESS
اسطنبول
وهي أكبر مدينة في تركيا , تقع على مضيق البوسفور , يسكن بها ما يقارب 12 مليون نسمة , تشتهر كونها تقع على قارتين في نفس الوقت (اوروبا واسيا) حيث يوجد جسر يصل بين القسمين :
تتميز اسطنبول بأنها مدينة عصرية وتاريخية في آن واحد كما انها تشتهر بالمواقع السياحية لا سيما المساجد حيث كان كل سلطان يمجّد عهده بتشييد المساجد وزخرفتها ومن اشهرها جامع السلطان احمد وهو من اضخم المساجد في تركيا واجملها , ويطلق عليه ايضا اسم الجامع الأزرق , له ست مآذن لاقى عليها السلطان احمد نقدا لأن المسجد الحرام يوجد له ست مآذن ولذالك قام بتكلف بناية المئذنة السابعة للمسجد الحرام حتى يحل هذه “المشكلة”. يقع المسجد بجوار متحف آيا صوفيا المشهور.
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